Plugin - jQuery Collapser

target: "next",
mode: "words",
speed: "slow",
truncate: 10,
ellipsis: "...",
effect: "fade",
controlBtn: "",
showText: "Show more",
hideText: "Hide text",
showClass: "show-class",
hideClass: "hide-class",
atStart: "hide",
lockHide: false,
dynamic: false,
changeText: false,
beforeShow: null,
afterShow: null,
beforeHide: null,
afterHide: null

<a class="demo4 btn btn-default">Click me to show/hide the paragraph element below</a>
<p>
  Lorem ipsum dolor sit amet,
 consectetur adipisicing elit,
 sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 
  Ut enim ad minim veniam,
 quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 
  Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 
  Excepteur sint occaecat cupidatat non proident,
 sunt in culpa qui officia deserunt mollit anim id est laborum.
</p>

           $('.demo4').collapser({
                mode: 'block',
                target: 'next'
            }); 

.btn{
    -moz-user-select: none;
    background-image: none;
    border: 1px solid rgba(0,0,0,0);
    border-radius: 4px;
    cursor: pointer;
    display: inline-block;
    font-size: 14px;
    font-weight: normal;
    line-height: 1.42857;
    margin-bottom: 0;
    padding: 6px 12px;
    text-align: center;
    vertical-align: middle;
    white-space: nowrap;
}
.btn-default{
    background-color: #FFFFFF;
    border-color: #CCCCCC;
    color: #333333;
}

<p class="demo3">
  Lorem ipsum dolor sit amet,
 <em>consectetur</em> adipisicing elit,
 sed do eiusmod tempor <u>incididunt</u> ut labore et dolore magna aliqua. 
  Ut enim ad minim veniam,
 quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 
  Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 
  Excepteur sint occaecat cupidatat non proident,
 sunt in culpa qui officia deserunt mollit anim id est laborum. 
  Click me to show/hide the paragraph element below
</p>

            $('.demo3').collapser({
                mode: 'lines',
                truncate: 2
            });

<p class="demo2">
  Lorem ipsum <strong>dolor</strong> sit amet,
 <s>consectetur</s> adipisicing elit,
 
  sed do eiusmod <em>tempor</em> incididunt ut labore et dolore magna aliqua. Ut enim ad <code>minim veniam</code>,
 
  quis <img alt="" height="18px" src="images/smiley.png" /> nostrud exercitation <u>ullamco</u> laboris nisi ut <strong>aliquip</strong> ex ea commodo consequat. 
  Duis aute irure dolor in <strong>reprehenderit</strong> in <em>voluptate</em> velit esse <em>cillum</em> dolore eu fugiat nulla pariatur.
</p>

            $('.demo2').collapser({
                mode: 'words',
                truncate: 10,
                ellipsis: ' ... <b> More Text? --> </b> ',
                showText: '(Zeige mehr Worte (%s)'
            });

<p class="demo1">
  Lorem ipsum dolor sit amet,
 consectetur adipisicing elit,
 sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
  Ut enim ad minim veniam,
 quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla.
</p>

$(".demo1").collapser({
            mode: 'chars',
            truncate: 30,
            showText: '<span style="color:red">Zeige mehr</span> (%s)',
            hideText: 'Weniger'
});